October is here, and everything is a little bit pink. Here's why I'm so proud of our collection with the American Breast Cancer Foundation, how 20% of sales on the marked pieces gives back, and the pieces I'd wear (and gift) first.

Pink With a Purpose: Our Collection with the American Breast Cancer Foundation

October is here, which means the pumpkins are out, the sweaters are back, and everything is a little bit pink. I love that part. Because behind the ribbons and the hashtags there's something I've been wanting to talk about for a while: the way a small piece of jewelry can carry a really big meaning.

So today, I want to tell you about our collection with the American Breast Cancer Foundation, and why it's one of the things I'm proudest of.

Why ABCF

There are a lot of wonderful organizations out there, and many of them focus on finding a cure. ABCF is one of the few focused on something just as important: care. They're a national nonprofit dedicated to making sure everyone has equitable access to breast cancer screening and diagnostics, no matter their situation. Through financial assistance, bilingual program navigation, educational resources, and community partnerships, they help people who might otherwise fall through the cracks. They meet people where they are and turn fear into action.

That's the kind of work I want to be part of. Practical. Kind. Immediate.

How It Works

It's simple. On the pieces in this collection that are marked on their product pages, 20% of sales is donated to the American Breast Cancer Foundation. That's it. You choose something you love, and part of it goes to helping someone get the screening they need.

And because we're all about pieces you'll wear every day, you get to carry that reminder with you. Not just in October. Every time you catch a glimpse of it on your wrist.

The Little Pink Moments

These are the easy, everyday ones. The "I want to do something good and I want to wear it Tuesday" ones.

Wear It Close

For the one who wants something with a little more heart.

The Statement Pieces

If you're ready to go bold, these are the ones that make a moment.

A Gentle Reminder

If you're reading this and your own screening has been sitting on your to-do list for a while, this is your sign. Talk to your doctor about what's right for you, and then put it on the calendar. Then text it to your sister, your mom, and your best friend, too. We're all so good at taking care of everyone else. This is the part where we take care of ourselves.

Bookmark this one. Share it with the woman in your life who'd love a piece with meaning. And if you've got a story about someone you're wearing pink for, reply and tell me. I'd love to hear it.

Here's to taking care of each other.

XO Olivia

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